# Landscape

Earned Network addresses challenges faced by two audiences: End Users and Projects.

#### For End Users

* Too Vast\
  The DeFi ecosystem spans over 80 blockchains, 400 protocols, and 10,000 liquidity pools, overwhelming users and businesses.
* Too Complex\
  Users must navigate more than 50 bridges, 100 wallet providers, and 200 specialized terms, creating high barriers to entry even for advanced users.
* Too Volatile\
  APY returns fluctuate between 1% and 20% annually, making stable yield planning difficult and preventing 73% of retail investors from participating.
* Too Risky\
  Over $7 billion has been lost to hacks, exploits, and bridge vulnerabilities, making asset security a major concern.

#### For Projects

* Difficulty in offering scalable, competitive yield products
* Lack of easy ways to generate additional revenue streams
* High technical overhead to build or maintain cross-chain DeFi solutions
* Limited ability to expand cross-chain and cross-asset without major complexity

#### **Vision**

Earned Network envisions a world where access to optimized DeFi yields is democratized, secure, and effortless, abstracting away complexity to enable mass adoption.


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